Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)
The main objective of this study is to develop a model of marketing conceptual on Creative Experiential Marketing in order to boost brand loyalty.The specific target of this study is to empirically test Board Game/New creative influence on experiential marketing.Purposive sampling technique is applied in the study the collect data.Samples are taken